Sam's Dock Online training
Whole-Dealership Training for the Marine Industry
Great customer moments come easy, but even strong teams struggle with the consistent cohesive experience that keeps customers coming back.
Get your team dialed in with relationship-based marine dealership training they’ll use on day one. No fluff. Just proven systems and strategies built to improve your dealership’s performance.
- Build trust and margins through better customer experiences
- Improve retention by investing in your people
- Scale smarter with systems your sales and service teams will use
- Train every department on processes, not just the sales team
Get your team dialed in with relationship-based marine dealership training they’ll use on day one. No fluff. Just proven systems and strategies built to improve your dealership’s performance.
- Build trust and margins through better customer experiences
- Improve retention by investing in your people
- Scale smarter with systems your sales and service teams will use
- Train every department on processes, not just the sales team
Realize your full potential and leave the amateurs behind.
Training subscriptions start at 10 seats for $400/month. Add more seats anytime in groups of 5 for just $40 per seat. Perfect for marine dealerships of all sizes. Month-to-month subscription, 24/7 access.
Time Management Series
Take the Captain's chair and steer your day with intention.
Most people try to manage time by working faster instead of smarter. This course flips that idea with a simple system to cut the chaos, sort what matters, and build routines that stick. With Sam’s 5 Ds framework and no-fluff style, your team will learn how to get clear, stay focused, and reclaim their energy – one task at a time.
- Leverage a simple system to reclaim your time by identifying what really matters
- Clear, engaging, and story-driven – no jargon, just tools that work
- Work smarter, not harder by employing a clear framework
- Dump, Delete, Delegate, Decide, and Deal – a simple structure for sorting every task
Sales Manager Series
Build a sales culture that connects, performs, and closes.
Salespeople often lean on logic and price, then wonder why they aren’t closing. This course flips the script with real-world psychology your team can use to build trust fast, read emotional signals, and connect with customers in a way that is personal, not pushy. It’s not about pitching harder—it’s about selling smarter.
- Four levels of practical, story-driven training
- Teaches Managers how to coach with empathy and drive with systems
- Learn to build a team that doesn’t just sell, but performs with purpose
- The foundations of leadership from the sales floor to the service bay
Follow Up Series
What happens after the handshake? This course ensures it’s not crickets.
Most leads don’t go cold – they go ignored. This mini course gives your team the tools to follow up with purpose, build trust between visits, and turn every touchpoint into a relationship builder. Whether it starts on the sales floor, at a boat show, or online – this is how you bring them back without pressure.
- Stop ignoring leads and start capturing customers with proven tools and techniques
- Learn to follow up with purpose to build trust between customer visits
- Practical advice to turn every touchpoint into a relationship builder
- From the sales floor to the boat show, the follow up brings customers back
What You Get With A Subscription
Sam’s Dock gives you full access to a comprehensive suite of video-based online training – all delivered in Sam Dantzler’s signature “enter-train-ment” style: 51% strategy, 49% having a blast.
- 72 F&I lessons
- 28 Marketing/Admin lessons
- 66 Parts & Accessories lessons
- 194 Sales lessons
- 112 Service lessons
- 64 Management lessons
The Training Platform
All online training content is delivered through our purpose-built, industry-leading Wheelhouse College LMS, created by marine enthusiasts for the marine industry.
- Track progress and engagement across your entire dealership
- Robust and user-friendly interface
- Add and organize your team based on your dealership structure
- Continuous enhancements for exceptional user experience
- Comprehensive training mangement toolset
Training for every role and department...
Ready to find your bearings with Sam's Dock at Wheelhouse College?
About the Trainer
Sam Dantzler doesn’t teach from a textbook, he teaches through his authentic passion for boating and the stories of his own experience. With more than two decades of real-world experience in powersports and marine spaces, Sam is known for turning dealership challenges into repeatable, whole-dealership systems that work. His method? Connect. Relate. Educate. Implement. Practice. Repeat.
No scripts. No hype. Just better performance delivered one story (and spreadsheet) at a time.
We're glad you're interested in the Wheelhouse training platform!
At this time, our sign-up process is not available through mobile devices.
Please visit www.wheelhouse.college from a desktop computer or tablet to start a Test Drive or sign up for a product subscription.
Warning! Wheelhouse College Is Designed To Be Accessed Through A Desktop Computer Or Tablet
The Wheelhouse training platform has been desiged and built for an optimal experience on larger format devices. While training can be accessed through a hand-held mobile device, we recommend a tablet, laptop, or desktop computer as your primary training interface. If you decide to proceed with your mobile device, content will be better experienced in a landscape orientation, rather than portrait.
Please visit www.portal.wheelhouse.college from a desktop computer or tablet to start for an optimized experience.